Top 5 Indie Games That Made It Big and How They Did It

In the ever-evolving world of gaming, independent developers have consistently proven that creativity and innovation can lead to monumental success. While major studios often dominate the headlines, indie games have carved out a significant niche, captivating audiences with unique experiences and groundbreaking ideas. Let’s dive into the success stories of five indie games that made it big and explore the strategies they used to achieve success.

1. Minecraft

Developer: Mojang Studios
Release Year: 2011
Platforms: PC, consoles, mobile

Overview: Minecraft, created by Markus “Notch” Persson, is a sandbox game that allows players to build and explore virtual worlds made up of blocks. It offers limitless possibilities and creative freedom, which has captivated millions of players worldwide.

Success Strategies:

  • Community Engagement: From its early alpha stages, Minecraft fostered a strong community through forums and social media. Player feedback was actively incorporated into the game’s development, making players feel like they were part of the creation process.
  • Modding Support: By allowing and supporting mods, Minecraft gave players the tools to create their own content, which kept the game fresh and exciting. The modding community contributed significantly to the game’s longevity and popularity.
  • Accessible Design: The game’s simple graphics and easy-to-learn mechanics made it accessible to a wide audience, from young children to adults. This broad appeal helped it gain traction quickly.
  • Word of Mouth: The game’s popularity spread rapidly through word of mouth, supported by YouTube videos and Let’s Plays. Content creators showcased the endless possibilities within the game, attracting a vast audience.

Impact: Minecraft has sold over 200 million copies and has over 126 million monthly active users. It has become a cultural phenomenon, influencing countless other games and even educational programs.

2. Stardew Valley

Developer: ConcernedApe (Eric Barone)
Release Year: 2016
Platforms: PC, consoles, mobile

Overview: Stardew Valley is a farming simulation game developed solely by Eric Barone, also known as ConcernedApe. Inspired by the Harvest Moon series, it offers players a charming rural experience where they can farm, mine, fish, and engage with a vibrant community.

Success Strategies:

  • Attention to Detail: Barone spent several years meticulously developing every aspect of the game, ensuring a polished and engaging experience. His dedication to quality and detail resonated with players.
  • Community Feedback: During development, Barone interacted with potential players on forums, gathering feedback and building a dedicated fanbase even before the game’s release. This early engagement helped refine the game and build anticipation.
  • Frequent Updates: Regular updates and new content have kept players engaged and returning to the game. These updates often included player-requested features, further strengthening the community’s connection to the game.
  • Strong Launch: Upon release, Stardew Valley received overwhelmingly positive reviews, which boosted its visibility and sales. The game’s heartfelt story and relaxing gameplay struck a chord with players.

Impact: Stardew Valley has sold over 10 million copies across all platforms. Its success has allowed Barone to continue developing new content and even collaborate with other developers.

3. Undertale

Developer: Toby Fox
Release Year: 2015
Platforms: PC, consoles

Overview: Undertale, created by Toby Fox, is a role-playing game that subverts traditional RPG mechanics and focuses on story, characters, and player choices. The game’s unique approach to combat, where players can choose non-violent options, sets it apart from other games in the genre.

Success Strategies:

  • Innovative Gameplay: Undertale’s combat system and moral choices offered a fresh take on the RPG genre, attracting players looking for something different. The ability to play through the game without killing any enemies was a novel concept.
  • Strong Narrative: The game’s storytelling, memorable characters, and emotional depth resonated deeply with players. Fox’s ability to blend humor, heart, and horror into the narrative made Undertale stand out.
  • Viral Marketing: Undertale’s distinctive style and compelling narrative led to a strong word-of-mouth campaign, amplified by fan art, videos, and discussions across social media platforms. The game’s community created a wealth of content that kept interest high.
  • Crowdfunding: The game’s initial funding came from a successful Kickstarter campaign, which also helped build an early community of dedicated fans. This support provided the resources needed to complete the game.

Impact: Undertale has sold over 2 million copies and received critical acclaim for its innovative design and storytelling. It has inspired a passionate fanbase and numerous fan works, cementing its place in gaming history.

4. Hollow Knight

Developer: Team Cherry
Release Year: 2017
Platforms: PC, consoles

Overview: Hollow Knight is a Metroidvania-style game that offers players an expansive, beautifully designed world filled with challenging enemies and intricate lore. Developed by the small Australian studio Team Cherry, it has been praised for its art, music, and gameplay.

Success Strategies:

  • Visual Appeal: Hollow Knight’s hand-drawn art and atmospheric music created a visually stunning and immersive experience. The game’s aesthetic and attention to detail drew players in.
  • Challenging Gameplay: The game’s difficulty and depth appealed to hardcore gamers who appreciate a challenge and detailed exploration. Its tight controls and rewarding combat system were highly praised.
  • Post-Launch Support: Team Cherry has released several free content updates, keeping the community engaged and expanding the game’s world. These updates added significant value and content, maintaining player interest.
  • Positive Reception: Critical acclaim and positive word-of-mouth recommendations played a significant role in the game’s success. Reviews highlighted its quality and depth, attracting a larger audience.

Impact: Hollow Knight has sold over 3 million copies and is considered one of the best indie games of its generation. Its success has allowed Team Cherry to work on a sequel, Hollow Knight: Silksong, which is highly anticipated by fans.

5. Celeste

Developer: Maddy Makes Games
Release Year: 2018
Platforms: PC, consoles

Overview: Celeste is a platformer that tells the story of Madeline as she climbs the titular mountain, Celeste. It’s known for its tight controls, challenging levels, and heartfelt narrative.

Success Strategies:

  • Inclusive Themes: Celeste’s story deals with themes of mental health and self-discovery, resonating with many players on a personal level. The game’s narrative provided meaningful and relatable content for a wide audience.
  • Precision Gameplay: The game’s challenging platforming mechanics and responsive controls earned it high praise from critics and players alike. Each level was carefully designed to be both difficult and rewarding.
  • Accessibility Options: Celeste includes a variety of accessibility options, making it more approachable for players of all skill levels. These options allowed more people to enjoy the game without sacrificing its difficulty.
  • Award Recognition: Winning several awards, including at The Game Awards, significantly boosted its visibility and credibility. The recognition helped Celeste reach a broader audience and gain industry respect.

Impact: Celeste has sold over 1 million copies and is celebrated for its design, narrative, and accessibility. It has become a benchmark for indie platformers and has influenced many developers.


The success of these indie games showcases the power of creativity, community engagement, and strategic planning. Each of these titles leveraged unique strengths, from innovative gameplay to compelling narratives, to stand out in the crowded gaming market. For aspiring indie developers, these success stories provide valuable lessons in how to turn a passion project into a beloved game.

Lessons Learned

  1. Engage Your Community: Building a strong, active community can provide valuable feedback and create a loyal fanbase that supports your game.
  2. Embrace Innovation: Don’t be afraid to innovate and offer something new. Unique gameplay mechanics or storytelling can set your game apart.
  3. Polish and Detail: Quality matters. Spending time on polish and attention to detail can elevate your game and enhance player experience.
  4. Post-Launch Support: Continually updating and adding content to your game can keep players engaged and attract new ones.
  5. Marketing and Visibility: Utilize various marketing strategies, including social media, influencers, and press coverage, to increase your game’s visibility.

By understanding and implementing these strategies, you can increase the chances of your own indie game making it big. Remember, the journey of game development is as much about perseverance and passion as it is about technical skills and marketing prowess.

Whether you’re an indie developer or a gaming enthusiast, these stories are a testament to what can be achieved with dedication, creativity, and a deep connection with your audience. Happy gaming and developing!

Endless Existence
Endless Existence
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